Munchies for a Cause: Doritos Introduce Pro-LGBTQ Line


No need to worry about “empty” calories anymore. Next time the munchies hit, reach for a bag of Doritos new Rainbow line and snack with a purpose.

In great news for gay smokers and their allies, Frito-Lay is rolling out the new multicolored chips in support of the It Gets Better Project, an organization aimed at decreasing rates of teenage LGBTQ suicides. You can get the bag by donating $10 to the organization.

Inspired by the pride flag, the rainbow assortment of chips is a limited time deal, so if you want to get your hands on them, you have to act quickly. Frito-Lay aims to “support the bold lives our fans lead – all of them,” and consumers are encouraged to use the hashtag #boldandbetter to share their stories of hope with the community.

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Find your local dispensary here and start snacking!

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